open for work

Digital Brand Designer with a background in edtech and experience in digital products

Russia, Moscow
9:00 – 18:00 (GMT+3)

Digital Brand Designer focused on visual systems. I help products speak in one cohesive brand voice — from key visuals to interface design. Worked with marketing teams in a Tsekh.design across Retail and Travel. At Yandex Practicum (Edtech), helped students understand complex concepts through instructional infographics. My practice sits at the intersection of brand systems, web, and creative coding.

Brand & Content Designer

Amansultan Edtech may 25 – apr 26

Led the visual development of an EdTech platform, working across product, brand, and educational content.

Designed and launched a UI kit for interactive learning mechanics inspired by iGaming patterns, including gamification systems, user flows, and reusable components implemented in production.
Developed two B2C brand systems for different markets, including brand guidelines, visual language, SMM assets, photo direction, and AI prompt libraries. Brand elements were later integrated into the platform redesign and lesson content.
Designed a no-code sales landing page and supporting marketing materials.
Established visual guidelines for instructional graphics and educational content across multiple subjects.
Structured production workflows for lesson creation, improving consistency and speed of content production.
Coordinated illustrators and designers, delegated tasks, and oversaw visual quality across lesson materials.

Hard skills

Brand Identity & Visual Systems
Information Design & Data Visualization
Content Design (KV, Social, Campaign Assets)
Creative coding
Illustration
AI Design Tools (Flux, Stable Diffusion) + Prompting
No-Code + HTML/CSS

Interests

Digital inclusion
Data-driven & Data-inspired design
Motion
Cross-cultural design

Communication Designer

tsekh.design Retail & Travel nov 24 – apr 25

Developed brand identity concepts, key visuals (KV), and illustration series for Yandex Go, Yandex Travel, and Megamarket.
After the Yandex Go rebrand, built an SMM visual language: style direction, detailed guidelines, and a reusable component/library of ready-to-use solutions.
Led special-project landing pages end-to-end (concept → prototype → build → launch), ensuring brand consistency and feasibility within the web stack.
Applied AI tools (e.g., Fooocus, Krea, Midjourney, Recraft, Magnific) by selecting the right model per task; handled cleanup/retouching and production-ready outputs.
Supported cross-team capacity gaps for partners such as Cooper, Ingosstrakh, and Alfa-Bank.
Mentored junior designers on layout and illustration to improve quality and speed.

BA (Hons) Graphic Design

British Higher School of Art & Design19 – 24

Information Designer

Yandex Practicum oct 23 – oct 25

Designed a unified infographic design system for new online courses and documented it in a detailed guide; the system is now used across all courses.
Created 350+ pieces of instructional graphics for programming lessons; refactored the full visual content for Full‑Stack and Front‑End courses.
Ran visual packages in parallel for ~10 products, balancing consistency, speed, and stakeholder needs.
Built internal communication layouts in Figma adapted for non-designers (authors, editors, instructors).
Created UI kits and mini design systems for hands-on web development assignments.